Unboxed: The RUGSAK Alpha 45L – robust, modular, ready for anything
A visual journey from the first opening to the last compartment – documented step by step.
The first contact – a package with a message
Even before the first glimpse of the RUGSAK Alpha itself, the shipping packaging sends a clear message. The recipient holds a beige plastic bag in their hands, notable for its size and sturdiness. Instead of plain labeling, it greets the buyer with a series of statements: a thank you for supporting small businesses, a note about contributing to environmental protection, and a charming invitation to smile: “Already SMILED today? Now is the moment!”. This design feels deliberately personal, as if the manufacturer wanted to create a small experience right from the unboxing.
At the bottom edge, safety instructions are printed in several languages. Beneath that is the obligatory warning to keep the packaging away from children to avoid the risk of suffocation. The feel of the outer shell is robust, the material clearly tear-resistant – visibly designed for durability to protect the contents even during long transport routes.
When cutting open this shell, a second layer appears: a transparent plastic cover that lies over the RUGSAK Alpha like a protective dome. It is not only functional but also a consciously designed presentation element. The “RUGSAK” logo is prominently placed, accompanied by the slogan “A backpack built to last forever” and a striking recycling symbol. Below is a clear note: “Made with 100% recycled materials” – a statement underlining the sustainable approach of the product. A barcode sticker on the side provides the model information and allows instant product identification.
Revealed – the first look at the RUGSAK Alpha
After removing the transparent protective cover, the RUGSAK Alpha is fully exposed. The first impression: a combination of functional clarity and striking design. The sand-colored fabric appears durable, while the black accents provide deliberate contrast. At the top of the front panel is a large Velcro area, bearing the brand logo and a rectangular patch with the words “Built Strong” – a graphic mini-message emphasizing the product’s robustness.
Directly below begins a precisely crafted laser-cut MOLLE system. This modular attachment surface allows additional pouches, holders, or gear to be secured directly to the RUGSAK Alpha. The cut edges are cleanly finished, indicating high build quality. Multiple compression straps with sturdy plastic buckles run across the front and sides. These straps serve not only to regulate the volume but also to secure gear attached on the outside.
The carrying system – comfort and control
When the RUGSAK Alpha is turned around, the extensive padding immediately stands out. The back panel is ergonomically shaped to provide comfort even during long wear. The wide shoulder straps are adjustable in length, and the chest strap can be adjusted in height. Additionally, a padded hip belt ensures the weight is evenly distributed and relieves the shoulders. This hip belt is not only sturdy but also practical – on both sides there are zippered pockets for small items that need to be accessed quickly while on the move.
Attached to one of these pockets is a small black pouch, clearly labeled “Backpack Rain Cover”. This immediately suggests that the manufacturer has considered adverse weather conditions. The side panels of the RUGSAK Alpha continue the MOLLE system and also feature deep pockets with elastic drawstrings – ideal for water bottles, tripods, or longer pieces of equipment.
A look inside – the main compartment
The main compartment opens via a wrap-around zipper, allowing it to fully open like a suitcase. This construction not only allows a quick overview of the contents but also makes packing easier. The back wall features a large, padded laptop compartment secured with a Velcro strap. On the inside of the lid are two large zippered mesh pockets, transparent enough to identify contents at a glance, yet strong enough to hold items securely.
More space – additional compartments
Behind the front lies a second, almost equally large compartment. Here, too, the organizational possibilities continue: several vertically arranged mesh pockets make it possible to store cables, chargers, tools, or other small gear neatly. Finally, at the very front, the organization compartment: small pockets in various sizes, elastic loops for pens or tools, and an additional zippered mesh pocket. The layout is designed so that everything stays in place even when the flap is open.
Rain Cover & Hip Belt of the RUGSAK Alpha
The following set highlights brand identity and accessories of the RUGSAK Alpha. It covers logo details, the detachable hip pouch, and the rain cover in action – plus the enclosed information card.
1) Logo & Patch
The large Velcro panel on the front carries the distinctive RUGSAK logo and the “Built Strong” patch. The material texture and clean contours emphasize the model’s robust character.
2) Detachable Hip Pouch
The sand-colored hip pouch provides two separate zip compartments and can be mounted on the RUGSAK Alpha belt or worn on its own. A wide strap and sturdy buckle ensure a secure fit.
3) Insert / Info Card
The bilingual flyer consolidates contact details, guidance on returns, and QR codes for feedback. The tone is friendly and straightforward.
4) Rain Cover – Unfolded & Branded
The black rain cover shields the entire RUGSAK Alpha. Its fingerprint graphic adds a bold visual; the pouch keeps it compact when stowed.
5) Rain Cover – Front View on RUGSAK Alpha
When fitted, the cover wraps around the front and sides. The logo remains prominently visible.
6) Rain Cover – Back View on RUGSAK Alpha
The opening at the back keeps shoulder and hip straps accessible – the pack remains fully operable.
The RUGSAK Tech Organiser – order for cables, adapters & more
A particular highlight among the included accessories is the RUGSAK Tech Organiser. It is the answer to the endless cable and small-item chaos that many travelers and outdoor enthusiasts know. On the outside, it presents itself in understated black, made from durable, tightly woven nylon. A textile label with the RUGSAK logo is sewn on the side, ensuring clear brand identity. The front is smooth and lightly padded to protect the contents from bumps.
On the back, the horizontally placed carry strap immediately catches the eye. It is reinforced at both ends with red stitching – a visual detail that also emphasizes functionality. This strap allows the organiser to be carried comfortably or attached to other gear.
The interior reveals its true utility: the Tech Organiser can be fully opened and offers several divided compartments on both sides. These include zippered mesh pockets, elastic loops for cables or tools, and padded dividers that securely hold sensitive devices such as power banks or hard drives. The light interior lining ensures that even small black adapters are easy to spot. A sewn-in care label with manufacturer contact details rounds off the neat overall impression.
Field Test: Rugsak Alpha in Everyday Life
The latest images show the Rugsak Alpha in practical everyday use. The side pockets provide ample space for large containers and are perfect for quick-access items. The main compartment was fully loaded – and there was still room left for more. This scene demonstrates how spacious and versatile the Rugsak Alpha is for daily use, whether for work, leisure, or travel.
Links:
Link: https://rugsak-backpacks.de/products/rugsak-alpha
Notice in accordance with EU transparency regulations:
The Rugsak Alpha 45L presented in this review was provided to us by Rugsak as a non-binding loan for testing purposes. This is not paid advertising.
Rugsak had no influence on the content, evaluation, or editorial independence of this article. All opinions expressed are based solely on our own hands-on experience.
We would like to sincerely thank Rugsak for providing the backpack and for their trust in dataholic.de.